BUSINESS COACHING FOR SCALING FOUNDERSLead with impact
Grow with confidence
Helping Founders and CEOs of fast-growing businesses move beyond making every decision themselves to achieve tangible results.
Partner with a coach who equally understands you and your business, backed by 25 years across corporate leadership and strategic consulting.
CONFIDENCE THAT COMES FROM EXPERIENCE"Since working with Flo, we have doubled our business growth rate.
Flo is not a generic exec coach. She's a decision coach for founders at high-stakes moments, bringing both the EQ side and the commercial business acumen most coaches don't have. It's like having an accountability partner as much as an advisor."
Mike Rosenbaum, Founder & CEO, Spacer Technologies.
COACHING THAT HOLDS COMPLEXITY
I bring corporate leadership inside Coca-Cola, Diageo, HSBC and PepsiCo, matched by shaping brands large and small at consultancies like Landor, FutureBrand and The Leading Edge. I bridge the gap between leadership impact and commercial results, so you can build your next chapter. My proprietary methodology delivers lasting outcomes at critical points of scaling.
key outcomeClarity
You can finally name the real problem, not just the symptoms you've been circling for months.
key outcomeAlignment
Your team moves in the same direction without you having to translate the plan for them every single time.
key outcomeOwnership
The people around you commit to the outcome like it's their own, not just yours. Ownership is what closes the gap.
WHO I WORK WITHI work with founders who have already done the hard part
Most people quit before they get here. You didn't.
You've built an established and fast-growing business, that's not in question.
What is, is the next leap: the one where what got you here won't get you further.
WHat i doI ask the questions nobody else does
Every engagement begins by finding where you need support most: clarity in your own leadership, alignment across your team, or the strategic call you can't quite make alone.
My job isn't to hand you a PowerPoint or sell you a program. I sit with you and help you find what's not working and how to fix it.
MEET YOUR COACH, FLORENCIAThe power of discernment
As your business coach, I've never believed your business needs a template, and I've never sold one. Every founder I sit with carries a different history, a different team, a different version of what's actually at stake.
That’s discernment: seeing what’s really going on, not just the version of the problem you walked in with.
I help you make better decisions, lead more effectively, and scale your business, without burning out or losing who you are in the process.
RESULTS THAT DELIVER LASTING IMPACT
"Flo helped us think more strategically, gave us clarity and focus. Three years after setting our goal, we came back to it and realised we'd exceeded it."
Matt, Founder & CCO, Paratus Clinical