Empowering visionary leaders to grow with flow

I founded The Powerful Brand Group with one mission: to make world-class coaching and consulting accessible to visionary leaders like you. 

Small and medium businesses aren’t just the backbone of the economy—they shape the future of society. And at the heart of every successful business is a bold leader willing to take decisive action.

The truth is that strategy alone isn’t enough. Sustainable growth requires the right mindset, structure, and alignment to turn vision into reality. How you lead—your beliefs, presence and decisions—impacts everything, from your team’s performance to your company’s bottom line.

That’s where I come in…

I help founders, CEOs, and business leaders build a business that works in harmony with life—not at odds with each other.

You Don’t Have to Do This Alone

When you work with me, you get more than expert advice—you gain a trusted advisor who sees the big picture, understands your challenges, and has your back.

My Journey

From Global Strategy to Founder Advisory

With a Master of Commerce (Strategic Value Management) from UNSW, a Bachelor’s in Business Administration and Actuarial Studies, and certification in Positive Intelligence (PQ) coaching, I blend sharp business acumen with neuroscience-based mindset work. My unique approach helps leaders think strategically, lead with clarity and operate at their best.

For over two decades, I’ve worked with some of the world’s most influential companies—The Coca-Cola Company, PepsiCo, HSBC, Diageo, The Leading Edge, Landor, and FutureBrand—helping leaders tackle high-stakes challenges and unlock strategic growth.

This experience led me to create Grow with Flow.

Grow with Flow, a framework designed to help CEOs, founders, and business leaders scale in a way that is both strategically smart and sustainably successful

Florencia Tarelli presenting at a leadership development seminar

My Approach

What I stand for

Strategy is my second nature
I see the patterns, connect the dots, and make complex business challenges feel clear and actionable.

Empathy guides my approach
I believe that true leadership starts with understanding people—how they think, feel, and operate.

Your magic is my strength
I help leaders recognise and harness their unique strengths, transforming self-doubt into confidence.

Connection fuels me
I thrive on meaningful relationships and believe real growth happens through trust, collaboration, and shared vision.

Florencia Tarelli engaging with clients during a coaching session

Let’s talk – You don’t have to figure it out all alone. Let’s explore how I can help you grow with flow.

For businesses seeking dynamic, thought-provoking conversations, I am available to speak at events as a keynote speaker, panel leader, and facilitator—guiding discussions on leadership, growth, and business strategy.

See past events | Upcoming Scaleup to Startup Summit for 2025