Matt’s story:
From Crisis to Thriving - Scaling exceeding expectations
HERE’S WHAT WE DID:
✔ Leadership Alignment Workshops
✔ Marketing Strategy Project
✔ 1:1 Exec Coaching
Matt, Founder and CCO at Paratus Clinical
Approach
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A series of strategy workshops helped to unify leadership, establish a clear market position, and create a long-term growth plan. These workshops provided an independent and structured environment where the leadership team could align on their vision, define their competitive edge.
Following the workshops, targeted marketing initiatives and leadership coaching were implemented to strengthen key functions, with a focus on patient recruitment, which had been a persistent challenge. Our collaborative approach helped refine market positioning, build a stronger leadership team and bring in the right talent for scaling.
Challenge
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In late 2020, Paratus faced a pivotal moment. As the co-founder Matt went through a difficult leadership split and the turbulence of the COVID-19 pandemic. Matt and I were introduced by their Chairman Dave to help clarify their position and set a path for growth.
While the team had come together to support vaccine development efforts, there was no structured pathway for long-term growth. Paratus needed to define its value proposition, set ambitious goals, and establish a solid foundation for the future.
Results
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Three years later, Paratus has not only met but exceeded its ambitious goals. Together we developed a powerful Customer Value Proposition that provided the team with clarity, cohesion, and a renewed sense of purpose. Strategic marketing hires drove significant business growth. The coaching element of our work fostered a culture of empowerment, enabling key team members to step up and thrive in their roles.
Ultimately, the company evolved from being in crisis to thriving, with an exciting new strategic positioning and a strong future ahead.
“…we returned to the big, hairy audacious goals that we set to find that we met and exceeded most of them, which is great.”
— Matt, Founder and CCO at Paratus Clinical