Jacquie’s story:
Building Brand Presence & Unlocking Team Potential
HERE’S WHAT WE DID:
✔ Brand Strategy Project
✔ 1:1 Leadership Coaching
✔ Team Structure Workshops
Jacquie, Head of Marketing & Recruitment
Approach
▼
Through consulting, we developed a strong laser-focused marketing plan to increase market presence and brand awareness.
As the company scaled, our work evolved into leadership coaching—aligning team strengths, refining structure, and strengthening Jacquie’s leadership confidence as her team grew significantly.
Challenge
▼
Jacquie was hired to Head up Marketing and Recruitment as part of Paratus’ growth. She was tasked with increasing brand awareness, improving participant recruitment and leading a growing team for long-term success.
She faced the dual challenge of growing Marketing and Recruitment whilst ensuring her leadership approach empowered her team during a period of rapid expansion.
Results
▼
Since we started working together, the business has gained significant market presence — standing out at international industry events and expanding its reach. A dedicated marketing function was established, which has boosted brand visibility, improved and grown participant recruitment.
Jacquie now leads a team of over 20 people with confidence and clarity. She’s built a culture where people genuinely enjoy working together, stay aligned with the business vision, and contribute meaningfully to the bottom line.
“ Flo has helped me as a leader, I have become a much more confident leader with her advice and coaching. I can back myself in my decisions, I feel that I can make better decisions as a leader. The team has become much more cohesive. We work really well together now I'm able to let them manage themselves. I feel I don’t have to micro-manage as such and it's really great as the leader to be able to take some time off and let them be able to find jobs and do their own work as needed.”
— Jacquie, Head of Marketing & Recruitment