Shaun’s story:
From feeling lost to excited about the future
HERE’S WHAT WE DID:
✔ 1:1 Executive Coaching
Shaun, Co-Founder of RockLife and Former Owner of BMS
Approach
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Flo’s coaching helped Shaun shift his focus from what he should do next to understanding who he truly was—his core values, strengths, and what he loved (and didn’t).
As part of the process, we did Positive Intelligence (PQ) training, a program designed to build mental resilience and break unhelpful thought patterns. Though initially skeptical, Shaun embraced the exercises, completing them with discipline and an open mind.
Challenge
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After selling his company of 34 years, Shaun felt lost and uncertain about his next steps. The transition happened much faster than expected, leaving him without a clear sense of direction.
At the same time, he struggled with deep-rooted patterns of people-pleasing, often putting others' needs ahead of his own.
Results
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Through this combination of coaching and PQ training, Shaun gained deep self-awareness. He realised that his long-standing pattern of people-pleasing was holding him back, and he learned practical tools to set better boundaries.
With greater mental clarity, he reconnected with his purpose and found a renewed sense of direction—ultimately laying the foundation for his next venture.
“ Flo’s coaching sort of put a mirror up to me, and I guess, stopped me thinking about what I was going to do and started to get me to reflect on who I was, what I loved, and I think that was probably the beginning of me being able to see what the future look like.”
— Shaun, Shaun, Co-Founder of RockLife and Former Owner of BMS