Brad’s story:
From Reactive Efforts to Focused Growth
HERE’S WHAT WE DID:
✔ Brand & Marketing Strategy
✔ Team Alignment Workshops
✔ Executive Coaching
Brad, CEO of Tank Stream Labs, Entrepreneur, Investor and Mentor
Approach
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We began by working together on aligning priorities and clarifying the company’s vision. Through a combination of workshops, interviews, and leadership training, we engaged the whole leadership team.
This process helped ensure each team member understood their role, responsibilities, and how they contributed to the business’s goals. We also focused on streamlining the company’s priorities and moving from a reactive to a proactive mindset.
Challenge
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When Brad reached out in 2022, his business was emerging from a tough period during COVID, where customer losses had deeply impacted operations. However, as market opportunities resurfaced, the business experienced rapid growth.
Brad faced a significant challenge: the team was still quite inexperienced and lacked the leadership capacity to manage the expansion. There was also a pressing need for better processes to sustain this growth without overburdening him as the sole decision-maker.
Results
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Brad saw a marked shift in how his leadership team operated. Empowered with the right structures, processes, and skills, the team became more efficient, aligned, and proactive in decision-making.
The company no longer reacted to every market change but instead focused on what truly mattered for growth. This strategic alignment gave Brad the ability to step back, delegate more, and trust his team, ultimately improving business efficiency, alignment, and the team’s confidence in their roles.
“ We managed to really refine what our priorities were from a marketing, sales, business operations perspective. The marketing strategy that we did with Flo was important for us to go through so that we actually could align and know what our priorities were for the business, rather than thinking that everything was a priority.”
— Brad, CEO of Tank Stream Labs, Entrepreneur, Investor and Mentor