The Iceberg Model emphasises that while the visible business outputs are important, the real breakthroughs happen when you address the unseen forces driving your organisation from beneath the surface. When leaders tap into these areas, they unlock true potential and set their business up the for long-term.

In this blog I dive into the biggest challenges leaders faced in 2024—and what lies ahead in 2025. Read to learn more and watch the video to my reflections and predictions following The Founders Retreat.

I had the pleasure of joining an incredible group of Founders, CEOs, and business leaders at the start of July at the CEO and Founder’s Roundtable, co-hosted by Tank Stream Labs. It was inspiring to see such an engaged group of leaders sharing ideas and discussing what it takes to scale businesses successfully.